Overview and Award Outcomes
Overview
This certificate combines a practical, step-by-step approach with a theoretical foundation to form a basic framework for understanding the theory, process, and practice of digital marketing. The aim of the certificate is to present the most current thinking in digital marketing as well as provide learners the opportunity to apply ideas and develop useful digital marketing skills.
Award Outcomes
- Demonstrate effective business communication skills
- Demonstrate interpersonal skills
- Demonstrate team building skills
- Demonstrate professional business behavior
- Create a digital marketing strategy as part of a marketing plan
- Demonstrate the use of digital marketing and social media to stimulate traffic, engagement, and brand awareness