Overview and Award Outcomes
Overview
Professionals in marketing and sales are directly involved with helping businesses expand and grow revenue. Marketing covers a broad spectrum of roles including (but not limited to) advertising, promotion, public relations, sales, branding, creative design, research, analysis and consulting. Since every business must engage in some form of marketing, career opportunities are plentiful. The successful marketing and sales professional is an effective communicator, thinks creatively, values teamwork and focuses on the needs of the customer to find the best solutions. In addition, graduates must develop the following skills: critical thinking, decision-making, problem solving, negotiation, plus excellent oral and written communication.
Award Outcomes
- Demonstrate effective business communication skills
- Demonstrate interpersonal skills
- Demonstrate team building skills
- Demonstrate professional business behavior
- Solve business problems using critical thinking techniques
- Apply marketing concepts and strategies to business decision making
- Apply management concepts to business problems
- Analyze business problems using financial concepts
- Solve marketing and sales problems using critical thinking skills
- Apply strategic marketing concepts to develop and implement a marketing plan
- Demonstrate the steps of an interactive sales process